[heading]FAQ – Why do I have to crop when ordering prints?[/heading]

One of the hardest things for me to explain is why you can’t fit the entire image when ordering different print sizes. ¬†Hopefully this will clarify this issue.

The cameras we use shoot at an aspect ratio of 2:3 (the same as most cameras) this means that for every 2 units an image is wide, it is 3 units long. ¬†Certain print sizes including the most popular 4×6 fit this aspect ratio perfectly. However, some sizes don’t fit so nicely (e.g. 5×7, 8×10, 11×14). Thus, cropping is necessary. Below are examples of the 3 most common sizes and how the image is affected to fit them.

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